Internet marketing
When your website (domain) is new or your SEO process has just started, high(er) rankings are usually only achievable after several months. Immediate results to bring more targeted visitors to your website can only be achieved with internet marketing efforts.
With Search Engine Marketing your site or product can be advertized on one or more of the major search engines, like Google or Bing. We manage ad campaigns for a range of clients, with varying budgets, on a monthly basis.
Social Media Marketing is a great way to connect with your customers and get feedback from them in real time and build a community of loyal visitors. The most important social media channels are Facebook, Twitter and, for b2b, LinkedIn.
Social Media Marketing (SMM)
Social media marketing (SMM) uses social networks, online communities en blogs for marketing, sales, public relations and customer services.
The graph below shows the exponential growth of the use of social media since 2006:
Search media channels
Social media can help to grow brand awareness and trust in your company. We can advise you on the use and design for the following social media channels:
- Twitter channel setup
- Facebook (business) Fanpages
- LinkedIn optimization
- Youtube channel setup and video creation
- Corporate blogs (wordpress)
Search Engine Marketing (SEM)
As Search Engine Optimization is usually a one time process with lasting results, those results are not guaranteed and may vary over time. With Search Engine Marketing (placing ads on Search Engines) results are guaranteed.
Your ad will be visible for the chosen (set of) keywords, as long as your budget is sufficient and your ad campaign is running.
Search Engine Marketing process
You can choose any keyword you like on which your ad should be shown. We will define your ad and keywords, the landing page and monitor your account over time. Your campaign will be constantly optimized, to ensure the best CTR (Click Through Rate) and thus the best ROI.
All aspects of the marketing process are eaqually important:
- Needs analysis and strategic planning
- Program and tracking setup
- Initial monitoring and editing as Needed
- Reporting and client review
- Continue making adjustments to maintain an optimal ROI
Search Engine Ad Networks
We usually work with Google Adwords, but Yahoo Search Marketing and Microsoft AdCenter are also possibilities for your Ad Campaigns, as Cost Per Click for these is (still) lower.